Now Reading: India’s denim fashion now embraces all styles from skinny to oversized
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India’s denim fashion now embraces all styles from skinny to oversized
India's denim wardrobe has evolved from following one dominant trend at a time, such as bell-bottoms in the 1970s or skinny jeans in the mid-2000s, to a diverse coexistence of fits and…
The Story in Brief
India's denim wardrobe has evolved from following one dominant trend at a time, such as bell-bottoms in the 1970s or skinny jeans in the mid-2000s, to a diverse coexistence of fits and styles. This shift is visible in everyday settings like Mumbai's metro trains and at protest sites in Delhi, where commuters and students wear everything from oversized ripped jeans and dramatic flares to tailored straight fits and Korean-style wide-leg denims. Neerusha Nikhat, a Bollywood stylist and textile historian, told The Federal that trends are driven by aspiration and brand desire to encourage frequent purchases. She noted that multiple generations now occupy the same visual space without anyone appearing unfashionable.
The Indian Opinion
The usual narrative pits young Indians as trend-chasers who blindly follow global denim cycles. This story shows something quieter: Indian commuters and protesters wear whatever fits their life, baggy for comfort, flare for drama, skinny for attitude, without caring if it is last season. No brand engineered this. It emerged from a country where thrift meets aspiration. The real test is how long this democratic moment lasts: will marketers manage to kill it, or will Indian pragmatism keep every cut on the street? Watch if brands start aggressive 'out with old' campaigns this year.
Source: thefederal.com
This story was synthesised by AI from the source linked above.
