Now Reading: India’s hair-growth market set to double to US$546 mn by 2028
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India’s hair-growth market set to double to US$546 mn by 2028
India's hair-growth market is already worth US$270 million (Rs 2,250 crore) and is growing at 15% CAGR, with projections to more than double to US$546 million by 2028, according to Redseer Strategy…
The Story in Brief
India's hair-growth market is already worth US$270 million (Rs 2,250 crore) and is growing at 15% CAGR, with projections to more than double to US$546 million by 2028, according to Redseer Strategy Consultants. Yet of the 82 million urban Indians experiencing hair loss, only about 5 million currently use an over-the-counter or retail product.
The shift is dramatic: patients who once sought transplants in their 40s now arrive in their late 20s and early 30s. The men's topper market alone is estimated at Rs 1,300 crore and the women's at Rs 500 crore, both growing 15% annually. Brands like Man Matters and Traya report that consumers are moving from asking 'Which oil should I use?' to 'What's causing this?'
The Indian Opinion
The coverage frames hair loss as an exciting business opportunity, but it also risks normalising the idea that thinning hair is a flaw that must be fixed. The same social-media scrutiny that 'removed stigma' around transplants has created new anxieties in young people. The real test will be whether these treatments deliver lasting results or merely exploit insecurity. When 77 million potential consumers still don't buy anything, is the market truly booming or just the marketing budget? A single follow-up survey on long-term satisfaction could settle that question.
Source: brandequity.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
