Now Reading: India’s live events market grew 44% to Rs 13,000 crore in 2026
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India’s live events market grew 44% to Rs 13,000 crore in 2026
India's live events and entertainment market grew 44% to Rs 13,000 crore in 2026, according to a KPMG report. Every rupee spent on events generates Rs 1.46 in total economic activity through…
The Story in Brief
India's live events and entertainment market grew 44% to Rs 13,000 crore in 2026, according to a KPMG report. Every rupee spent on events generates Rs 1.46 in total economic activity through travel, hotels, restaurants, and shopping, the report found. Outstation visitors account for nearly three-fourths of total spending, spending more than five times that of local attendees. EaseMyTrip CEO Rikant Pittie said more than 5.6 lakh Indians travelled across cities for concerts in 2025, and hotel demand in host cities rises 30-35% year-on-year around major events. Vinod Gopal of the Events and Entertainment Management Association said hotel prices can reach seven digits during big concerts and called for a major infrastructure push, noting that China has built entire cities around events.
The Indian Opinion
The hype around event-led travel glosses over a hard question: can infrastructure keep pace? Hotel prices already hit seven digits around big shows, and KPMG says every rupee spent generates Rs 1.46 in economic activity. Yet India has no city built around events like some in China. The test will be whether state governments use this multiplier effect to justify new convention centres and transit links, or let price gouging kill the goose.
Source: thehindubusinessline.com
This story was synthesised by AI from the source linked above.
