Now Reading: iQOO, Redmi hike smartphone prices up to Rs 13,000
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iQOO, Redmi hike smartphone prices up to Rs 13,000
gadgets360.com reports that iQOO and Redmi have hiked prices of recently launched smartphones in India by up to Rs 13,000, citing a persistent RAM crisis. Vivo sub-brand iQOO raised prices on the…
The Story in Brief
gadgets360.com reports that iQOO and Redmi have hiked prices of recently launched smartphones in India by up to Rs 13,000, citing a persistent RAM crisis. Vivo sub-brand iQOO raised prices on the iQOO 15, iQOO 15R, and iQOO Neo 10. The flagship iQOO 15 saw the steepest increase from its launch price. The iQOO 15R base 8GB+256GB model now costs Rs 53,999, while the Redmi Turbo 5 base variant starts at Rs 41,999.
The Indian Opinion
The price hikes by iQOO and Redmi are being framed as a 'RAM crisis', but consumers should question whether this is a genuine supply crunch or a post-launch pricing strategy to maximise margins. Indian buyers are price-sensitive and have many alternatives from competitors like Realme and Samsung. Instead of accepting higher prices, watch if other brands follow suit or if the RAM shortage eases in the coming months. The key number to watch is the global DRAM contract price trend in the next quarter.
Source: gadgets360.com
This story was synthesised by AI from the source linked above.
