Now Reading: JioHotstar leads India OTT with 22 hours monthly viewership
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JioHotstar leads India OTT with 22 hours monthly viewership
Indians spend an average of 22 hours and 13 minutes per month on JioHotstar, making it the most addictive streaming platform, reports Binged citing BofA Global Research data from Sensor Tower. Netflix…
The Story in Brief
Indians spend an average of 22 hours and 13 minutes per month on JioHotstar, making it the most addictive streaming platform, reports Binged citing BofA Global Research data from Sensor Tower. Netflix follows at 19 hours 22 minutes, MX Player at 19 hours 19 minutes, Prime Video at 13 hours 44 minutes, and ZEE5 at 10 hours 44 minutes.
The time-spent metric, Binged notes, is more telling than subscriber counts because it shows genuine viewer engagement. JioHotstar's library of live cricket, reality shows, and regional content drives the lead.
The Indian Opinion
The report's portrayal of 'addictive' platforms feeds a familiar narrative that Indian audiences are hooked on cheap entertainment. But the real story is JioHotstar's unique bundling of live sports, especially cricket, with general entertainment, which legacy platforms struggle to match. The test will come when cricket season ends: will monthly viewing hours drop sharply, proving the addiction is really sports loyalty, not platform stickiness?
Source: binged.com
This story was synthesised by AI from the source linked above.
