Now Reading: Kansai Nerolac launches 12-home digital series on Kashmiri architecture
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Kansai Nerolac launches 12-home digital series on Kashmiri architecture
Kansai Nerolac launches 12-home digital series on Kashmiri architecture
Kansai Nerolac Paints has launched 'Noor-e-Kashmir', a digital video series profiling 12 distinctive homes across Kashmir. The series, curated with a Srinagar-based architect, focuses on the blend of traditional craftsmanship, local materials…
Kansai Nerolac Paints has launched 'Noor-e-Kashmir', a digital video series profiling 12 distinctive homes across Kashmir. The series, curated with a Srinagar-based architect, focuses on the blend of traditional craftsmanship, local materials and contemporary design in Kashmiri interiors and exteriors.
Managing Director Pravin Chaudhari said Kashmir is an important market for the company, noting distinct consumer preferences for colour and design. The series will be released on Kansai Nerolac's YouTube channel and other digital platforms. Contractors who worked on featured projects will receive special badges and certificates.
The campaign will conclude with a 'Noor-e-Kashmir Colour Book' documenting the colours, architectural details and design choices of all 12 homes.
Indian Opinion Analysis
Kashmir's homebuilding sector, like its broader economy, has long relied on a mix of traditional materials, deodar wood, brick and lime plaster, and migrant labour from Bihar and Uttar Pradesh. A formal colour palette or design guide from a national paint maker is unusual for a region where most homes are either government-designed or built without an architect. Kansai Nerolac, with a roughly 12% share of India's decorative paint market behind Asian Paints, is trying to move beyond commodity selling into aspirational home branding. The 12 featured homes were chosen by a single Srinagar-based architect, so the series reflects one curated aesthetic, not a survey. The company launches the colour book after the final episode, likely in three to four months, and will track whether dealer enquiries and contractor registrations rise in Srinagar, Anantnag and Baramulla districts.
Source: greaterkashmir.com
This brief was synthesised by AI from the source linked above.
