Now Reading: Kashmir women artisans learn branding for craft market
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Kashmir women artisans learn branding for craft market
Greater Kashmir reports that 100 artisans attended a one-day workshop on branding and aesthetic packaging for GI and ODOP handcrafted products in Srinagar. The Handicrafts and Handloom Department organised the session with…
The Story in Brief
Greater Kashmir reports that 100 artisans attended a one-day workshop on branding and aesthetic packaging for GI and ODOP handcrafted products in Srinagar. The Handicrafts and Handloom Department organised the session with the National Institute of Fashion Technology under the Raising and Accelerating MSME Performance (RAMP) Programme.
The programme is the first of ten planned workshops. Most participants came from Noor Ari Producer Company, a women-led collective of nearly 600 members. Deputy Director Tahira Tabassum said the government aims to strengthen the craft ecosystem, and NIFT faculty explained how creative packaging can boost the marketability of Kashmir's handmade goods.
The Indian Opinion
The usual narrative treats government craft schemes as photo ops that lead nowhere. This workshop breaks the pattern by bringing in NIFT's design expertise and targeting a women-led collective of 600 members. Practical training on packaging and branding addresses the real reason handicrafts lose value, not quality but presentation. The test will be whether all ten planned sessions happen and whether these women find better buyers afterwards.
Source: greaterkashmir.com
This story was synthesised by AI from the source linked above.
