Kareena Kapoor's vacation photos from Venice show her carrying a tan Hermes Constance bag, prompting discussion about the brand's exclusivity. Unlike most luxury labels, Hermes does not allow walk-in purchases. Customers must…
Kareena Kapoor's vacation photos from Venice show her carrying a tan Hermes Constance bag, prompting discussion about the brand's exclusivity. Unlike most luxury labels, Hermes does not allow walk-in purchases. Customers must first build a relationship by buying other items like scarves or shoes before being 'offered' a bag. Each bag is handmade by one artisan, taking 18 to 24 hours, which limits supply. The understated bag complements Kapoor's simple outfit, reflecting the brand's philosophy of quiet luxury.

The coverage frames Hermes ownership as a triumph of patience and brand loyalty, but it sidesteps the reality that only the ultra-wealthy can even enter the waiting game. The 'waitlist' narrative glorifies engineered scarcity, while ordinary Indians would need years of savings for a single accessory. The real test is whether Hermes can justify its exclusivity when the same craftsmanship could serve more buyers. Is the scarcity genuine or merely a marketing strategy?
Source: timesnownews.com
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