Now Reading: Kejriwal switches to casual reels as CJP gains online clout
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Kejriwal switches to casual reels as CJP gains online clout
A day after the Cockroach Janta Party (CJP) was formed on May 16 and gathered millions of followers online, AAP chief Arvind Kejriwal changed his Instagram style. He began posting unedited, vertical…
The Story in Brief
A day after the Cockroach Janta Party (CJP) was formed on May 16 and gathered millions of followers online, AAP chief Arvind Kejriwal changed his Instagram style. He began posting unedited, vertical reels, often self-shot, in place of his earlier edited press conference clips. The first such video, in which he discussed NEET stress, drew 7.8 million views, and one subsequent reel crossed 55 million views, his highest on the platform, The Hindu reports.
Kejriwal's new look is casual and informal, with him addressing viewers as "Hello Bacchon" and turning the phone to show leaders like Punjab Chief Minister Bhagwant Mann announcing free bus travel for NEET re-examination students. Though some colleagues like Sanjay Singh and Manish Sisodia have tried similar formats, none have matched his reach. Of his 12 most-viewed Instagram videos, seven are in the new style.
The Indian Opinion
Media chatter frames this as Kejriwal pandering to Gen Z, but the numbers say something else: a 55-million-view reel is not gimmickry, it is communication. Critics call the reels crude, yet that rawness is exactly what makes them relatable in an era of over-produced political ads. The real test is not viewership but whether this style translates into street-level action, especially for the NEET re-exam and protests before PM Modi's residence. Watch whether AAP's march on August 5 actually draws crowds or just likes. Will engagement become votes? That is the only metric that matters.
Source: thehindu.com
This story was synthesised by AI from the source linked above.
