
1587 Sneakers has told a federal court that NFL stars Travis Kelce and Patrick Mahomes are downplaying their control of the Kansas City steakhouse 1587 Steakhouse to escape a trademark lawsuit. The…
1587 Sneakers has told a federal court that NFL stars Travis Kelce and Patrick Mahomes are downplaying their control of the Kansas City steakhouse 1587 Steakhouse to escape a trademark lawsuit. The sneaker firm says the Chiefs players are trying to cast themselves as 'two distant celebrities' who were only promotional faces for the business, as the court updates show. The steakhouse opened in September 2025 and combines Mahomes' No. 15 and Kelce's No. 87 jersey numbers. 1587 Sneakers, which says it trademarked the number in April 2023 before the athletes did, argues the branding will confuse customers and sell merchandise it objects to.

The players have asked for the case to be dismissed, insisting evidence will show they do not control the restaurant's LLC. The sneaker firm notes the steakhouse website markets itself as a collaboration between the NFL icons and Noble 33. Federal court has not ruled on the dismissal request. The sneaker firm co-founder Adam King said a settlement is still possible if both sides show 'mutual respect and understanding.'

This story pits two NFL stars' public brand against a small business's trademark. The snag is how hard the players are trying to distance themselves from a restaurant name they created from their own jersey numbers and publicly promoted. If these two had no control, why did they hype the launch on a press tour? The test to watch: whether a court accepts that a celebrity can be just the 'pretty face' for a logo they sold. Either way, the sneaker firm's ownership of the 1587 mark will be the decisive number.
Sources (2): hindustantimes.com, timesofindia.indiatimes.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.