Now Reading: KFDC to launch ‘Athma’ tea, coffee from its plantations
-
01
KFDC to launch ‘Athma’ tea, coffee from its plantations
The Story in Brief
The Story in Brief
Kerala Forest Development Corporation (KFDC) will sell tea and coffee from its own plantations under the brand name 'Athma'. The products will reach shops in September, said Mananthavady Divisional Manager Sajeer K.V. They will be marketed under KFDC's existing Vanopahar brand. This is KFDC's first foray into tea. The tea is from KFDC's Mananthavady plantation, while coffee comes from Nelliyampathy, Munnar and Gavi. Forest Minister Shibu Baby John had invited public suggestions for the name, which was finalised after expert consultations.
The Indian Opinion
A state-run corporation entering retail tea and coffee is a rare move. Enthusiasts will call it a boost for Kerala's plantation sector, but sceptics may see it as a vanity project. The real test is not the brand name, chosen after a public consultation, but whether Athma can match private players on price and shelf life. Watch the first quarterly sales figures.
Source: thehindu.com
This story was synthesised by AI from the source linked above. Methodology and corrections.
Ashin Xavier: interesting
IO Repro: Repro test v4 after fix 2 Oct. Safe to trash.
IO Repro: Repro test v3 after fix 2 Oct. Safe to trash.
IO Repro: Repro test after fix 2 Oct. Safe to trash.