
Biocon chairperson Kiran Mazumdar-Shaw has endorsed Suhel Seth's citizen call to action for better cities, urging it to become a national movement. She said in an X post that Prime Minister Narendra…
Biocon chairperson Kiran Mazumdar-Shaw has endorsed Suhel Seth's citizen call to action for better cities, urging it to become a national movement. She said in an X post that Prime Minister Narendra Modi's Swachh Bharat Abhiyan, launched in 2014, has failed due to public apathy, calling it a 'civic shame'. In Bengaluru, she noted a clean city drive is underway but requires sustained behavioural change.
Seth asked citizens to WhatsApp photos and videos of urban problems with dates and locations, which he will amplify publicly. Social media users argued that both flagship programs and public behaviour have failed, with many continuing to litter and destroy public spaces.
The finger-pointing between government and citizens over urban filth misses a basic fact: both sides are right. Swachh Bharat built toilets but didn't change habits. Smart Cities spent crores but municipal bodies remain broken. The real test will be whether Seth's WhatsApp number receives genuine, sustained complaints or fizzles out after a week. Will citizens own the problem beyond posting photos?
Source: livemint.com
This story was synthesised by AI from the source linked above.