
Life insurers reported mixed premium growth in September, with ICICI Prudential Life posting the highest increase of 53% year-on-year in total premium while retail annualised premium equivalent (APE) grew just 1%, according to CNBC TV18. HDFC Life’s premium rose 36% and retail APE increased 24%. Axis Max Life saw premium up 7.4% and retail APE up 4%. SBI Life’s premium grew 2% while retail APE fell 2%.

Separately, NDTV Profit said the industry’s first-year premium jumped 21% in September. LIC reported first-year premium of Rs 27,529 crore, up 19% year-on-year. ICICI Prudential Life led private insurers with first-year premium rising 25% to Rs 2,701 crore. Retail APE, which annualises regularised new business premiums, remains a key indicator of underlying business growth in the life insurance sector.
The three outlets cover entirely distinct stories today. CNBC TV18 and NDTV Profit report life insurance premium data for September, though they differ in emphasis. CNBC TV18 highlights the mixed retail APE performance across four private insurers, naming HDFC Life, ICICI Prudential, Axis Max and SBI Life. NDTV Profit focuses on the industry-wide first-year premium growth and gives LIC’s figure, which the other report omits. The Hindu Business Line reports on the broader non-life insurance sector for the half-year ended September 2026, led by a sharp drop in agriculture insurance. The two life-insurance reports together give a fuller picture when read side by side, while the non-life story adds context to the general insurance landscape. No conflict arises because the scopes do not overlap.
Coverage: 3 sources, 3 neutral
Sources (3): cnbctv18.com (neutral report), ndtvprofit.com (neutral report), thehindubusinessline.com (neutral report)
This brief was synthesised by AI from the 3 sources linked above, so one read covers every framing they carry. Methodology and corrections.