
Akshay Bhartiya has launched Luckd, a Bengaluru food delivery app that sends surprise mystery bags from cafes and bakeries in HSR Layout and Koramangala. Users cannot see the dishes, but details like…
Akshay Bhartiya has launched Luckd, a Bengaluru food delivery app that sends surprise mystery bags from cafes and bakeries in HSR Layout and Koramangala. Users cannot see the dishes, but details like allergens and dietary preferences are listed. The bags cost around Rs 300-350 and arrive in about 30 minutes.

The app has tied up with outlets including Glen's Bakehouse, The Humble Pie, and Mary Janes Bakery & Deli. It uses its own rider fleet. Bhartiya, who got the idea from living in the UK, says the app is bootstrapped and seeing repeat customers. Luckd plans to expand to Whitefield and Indiranagar, and later into beauty and wellness.

The usual complaint is that food apps bombard us with choices. But is that really a crisis, or just a first-world problem? Curated options already exist through ratings and personal lists. Luckd's real test is whether customers will accept paying more for a blind bag in a city known for predictable dosas. The number that matters: how many reorder within a week?
Source: thehindu.com
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