Now Reading: Madmen DJ duo says fans now come for them, not just venue
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Madmen DJ duo says fans now come for them, not just venue
DJ duo Madmen, comprising Madoc and Omen, say their Hyderabad audiences now attend shows specifically for them, not just the venue. Over four years, the pair have built a following by shifting…
The Story in Brief
DJ duo Madmen, comprising Madoc and Omen, say their Hyderabad audiences now attend shows specifically for them, not just the venue. Over four years, the pair have built a following by shifting their social media strategy to show an emotional side. Their breakthrough came after they hired a new social media manager, which boosted engagement.
The duo perform in Hyderabad almost monthly and describe the city's nightlife as competitive, with clubs aiming to outdo each other. Their creative process involves choosing a song, deciding a style like Bollytech or progressive, then producing an edit with a visual component. They plan to release new edits regularly.
The Indian Opinion
It's easy to cheer for a local success story, but the Madmen duo's rise also reflects a shift in India's nightlife economy, crowds now follow artists, not just brand names. Still, the narrative that social media alone built their fanbase oversimplifies things. Their actual test will be whether they can sustain this without weekly Hyderabad gigs. Are they a destination act or a hometown favourite?
Source: newindianexpress.com
This story was synthesised by AI from the source linked above.
