Now Reading: Mango’s India sales split 50:50 online and offline
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Mango’s India sales split 50:50 online and offline
Spanish fashion retailer Mango's India business is now split roughly 50:50 between online and offline sales, with quick-commerce deliveries from stores through Myntra driving repeat purchases. Seven out of 10 customers buying…
Spanish fashion retailer Mango's India business is now split roughly 50:50 between online and offline sales, with quick-commerce deliveries from stores through Myntra driving repeat purchases. Seven out of 10 customers buying through Myntra's M-Now quick-commerce service are repeat buyers, said Venu Nair, chief of strategic partnerships and omnichannel at Myntra.
Mango has about 76 points of sale in India, down from 110 in 2024, as it shifts away from small shop-in-shop formats toward larger standalone stores. The company sees India as one of its most promising markets but faces scarcity of good retail real estate. New franchise stores are planned in Visakhapatnam within six months and Jaipur by year-end.
Mango's physical footprint is 75-80% womenswear, but it expects Mango Man to grow faster over two years. Its casual brand MNG, launched six months ago, accounts for a single-digit percentage of India business. Myntra Jabong India Pvt Ltd, which operates Mango's India business, reported operating revenue of Rs 6,012.6 crore in 2024-25, up 4.8%.
Indian Opinion Analysis
Mango's shift to larger stores mirrors a broader retail trend where brands seek immersive experiences to counter online convenience. The 50:50 online-offline split shows quick-commerce is blurring channel boundaries, making store inventory a fulfilment asset. Myntra's M-Now connects 2,000 stores across brands, a model more developed in India than in Europe. For Mango, India's real estate scarcity caps its store count, so productivity per store matters more than raw numbers. The next signal is how quickly MNG scales to double digits, which would test whether a cheaper sub-brand can expand the customer base without cannibalising the main label.
Source: livemint.com
This story was synthesised by AI from the source linked above.
