
Mountain Dew has unveiled Baja Leo Zero Sugar, a limited-edition flavour mixing spiced mango, chilli lime and black pepper. The PepsiCo brand will sell it exclusively through TikTok Shop from 12 August,…
Mountain Dew has unveiled Baja Leo Zero Sugar, a limited-edition flavour mixing spiced mango, chilli lime and black pepper. The PepsiCo brand will sell it exclusively through TikTok Shop from 12 August, noon ET, while stocks last, according to Livemint.
The launch bundle costs $8, including shipping. It contains one 12-ounce can in birthday-themed packaging plus a 12-pack of original Baja Blast. Mountain Dew has not said if Baja Leo will reach stores. Last year's Baja Cabo Citrus earned a permanent spot in the range.
Calling this a 'catch' is overblown. Exclusive drops for collectors are routine, not newsworthy barriers. The real test is whether Baja Leo follows Baja Cabo Citrus into permanent retail. Watch how fast inventory sells out on 12 August. If it vanishes quickly, expect a wider release soon. If not, this is just another limited run, and the fuss is marketing noise.
Source: livemint.com
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