
Mumbai Bookies, a city-wide reading community, celebrated Book Lovers Day on August 9 by banning phones during their weekend outdoor reading session. A video shared on Instagram showed a large turnout of…
Mumbai Bookies, a city-wide reading community, celebrated Book Lovers Day on August 9 by banning phones during their weekend outdoor reading session. A video shared on Instagram showed a large turnout of members reading together in a quiet setting, with the caption: “Happy Book Lovers Day from the community that banned phones.” The group regularly organises screen-free gatherings in parks and coastal spots across Mumbai, turning reading into a shared experience. The initiative highlights a growing push to disconnect from technology and reconnect with books, even as digital reading platforms thrive.
The phone-ban gimmick makes for good social media, but reading habits are more complex. Digital platforms have revived interest in books through audiobooks, e-books and online discussions. The real test is not a single day of disconnection, but whether Mumbai Bookies sustain engagement beyond the viral video. How many of those readers return the next weekend without a camera rolling?
Source: freepressjournal.in
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