Now Reading: Mumbai estate agent deletes ‘vegetarian-only’ flat video after outrage
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Mumbai estate agent deletes ‘vegetarian-only’ flat video after outrage
A Mumbai estate agent has deleted a video advertising a Rs 6.5 crore flat in South Mumbai's Tardeo area as 'vegetarian-only' after facing widespread outrage. The video, shared on Wednesday by agent…
The Story in Brief
A Mumbai estate agent has deleted a video advertising a Rs 6.5 crore flat in South Mumbai's Tardeo area as 'vegetarian-only' after facing widespread outrage. The video, shared on Wednesday by agent Kaware, showed a nearly-complete two BHK apartment in an upcoming high-rise.
The agent explicitly stated that only vegetarians need apply, sparking criticism over discrimination in housing. Following the backlash, Kaware removed the video. NDTV reports that such practices, while not illegal, raise concerns about social exclusion in the property market.
The Indian Opinion
The 'vegetarian-only' flat flap shows how easily lifestyle preferences can morph into caste and class prejudice in Indian real estate. Agents often market 'pure veg' societies as a proxy for excluding certain communities. But what happens when a Jain family wants to sell to a non-vegetarian? The test will be whether the Maharashtra housing regulator steps in to clarify that such bans violate the right to housing, regardless of what apartment owners' associations decide.
Source: ndtv.com
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