
Urban Company's water-purifier brand Native launched two new premium reverse osmosis models in India on Wednesday, the Native M3 and the Native M3 Pro, presented as designed to reduce maintenance needs. The…
Urban Company's water-purifier brand Native launched two new premium reverse osmosis models in India on Wednesday, the Native M3 and the Native M3 Pro, presented as designed to reduce maintenance needs. The company says the filters in both models are built to last up to three years without routine servicing or replacement, and that a buyer could save as much as Rs 26,000 over nine years as a result. Both figures were presented by Urban Company at the launch and were not independently verified in the report. Beyond those two claims, the available account gives no price for either model and no detailed specifications.

Every number in the account is Urban Company's own: the three-year filter life and the Rs 26,000 saving over nine years were both stated at the launch, and the report carries no independent check on either. That makes them marketing claims about the M3 and M3 Pro rather than measured performance. The claim sets its own test: the first servicing an M3 or M3 Pro actually needs.
Source: www.gadgets360.com
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