Now Reading: ONDC, DPIIT push FMCG firms to digitise procurement for 1.4 crore kiranas
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ONDC, DPIIT push FMCG firms to digitise procurement for 1.4 crore kiranas
ONDC, DPIIT push FMCG firms to digitise procurement for 1.4 crore kiranas
The Story in Brief
The Department for Promotion of Industry and Internal Trade (DPIIT) and Open Network for Digital Commerce (ONDC) on Friday, 30 October brought together over 40 FMCG industry leaders to push for digitisation of procurement for India's 1.4 crore kirana stores through the DigiDukaan initiative. Commerce and Industry Minister Piyush Goyal chaired the Bharat Commerce Chintan Shivir in New Delhi.
Unlike earlier efforts focused on helping kiranas sell online, DigiDukaan digitises them as buyers through a single interface to discover and order from multiple brands and distributors. The initiative had connected over 21,000 retailers with more than 450 brands across Hyderabad, Jaipur and Mumbai as of September 2026, up from over 12,000 in the previous quarter. The next phase will deepen brand participation in Mumbai while strengthening operations in existing markets.
Indian Opinion Analysis
Both sources report near-identical facts from the same DPIIT-ONDC roundtable, making the coverage uniform straight reporting. Fortune India adds granular detail on DigiDukaan's Hyderabad performance, monthly repeat ordering rates and working capital findings, while The Hans India stays with the minister's and secretary's statements. Neither source offers a critical or independent perspective on the initiative. The shared framing is a government-announced industry push. The next formal step is the deepening of brand participation in Mumbai, particularly North Mumbai, as stated by the minister.
Coverage: 2 sources, 2 neutral
Sources (2): fortuneindia.com (neutral report), thehansindia.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
