
Only 6.3% of financial influencers (finfluencers) are registered with the Securities and Exchange Board of India (Sebi), according to a CFA Institute report, even as one in three make explicit stock recommendations. Sebi has warned investors against social media accounts offering live trading strategies and real-time tips, which may amount to unregistered investment advisory services. The regulator recently clarified that live market data cannot be shared by entities except for orderly market functioning or regulatory compliance.

An investor cannot sue a finfluencer simply for incurring a loss, but legal recourse is available if the influencer was unregistered, gave misleading advice, manipulated prices, or failed to disclose a conflict of interest. Experts say Sebi can impose penalties, bar individuals from the market, order disgorgement of gains, and in some cases direct refunds. Investors can also file complaints under the Consumer Protection Act or report cheating under the Bharatiya Nyaya Sanhita if clear deception is involved.
The key issue is that most finfluencers operate in a grey area: they claim to offer education, not advice, which lets them bypass Sebi registration. But the line blurs when they charge for course subscriptions or premium tip groups while making explicit stock calls. The Consumer Protection Act route is more practical for small investors because it does not require proving securities law violations. However, recovery is capped by the amount paid for the service, not the trading loss. The next signal to watch is whether Sebi tightens the definition of investment advice to cover indirect monetisation models like affiliate links and sponsored content.
Source: livemint.com
This story was synthesised by AI from the source linked above. Methodology and corrections.