Now Reading: Peeko raises $7 Mn to expand babycare quick commerce in Bengaluru
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Peeko raises $7 Mn to expand babycare quick commerce in Bengaluru
Peeko raises $7 Mn to expand babycare quick commerce in Bengaluru
The Story in Brief
Peeko, a babycare-focused quick commerce startup, has raised $7 Mn (₹67.4 Cr) in a Series A round led by Chiratae Ventures, with participation from existing investor Stellaris Venture Partners and angel investors. The startup has now raised about ₹95 Cr in total. Co-founder Chetan Sharma said the funds will be used to expand in Bengaluru, improve product assortment, and build technology. Peeko currently runs three dark stores in the city, covering 55% of pincodes, and plans to add three more by year-end to cover the entire city.
The startup delivers babycare products, including apparel, toys, diapers, and baby food, within 60 minutes. It offers a 'touch and feel' option where riders wait while customers inspect products before paying, refunds are processed instantly. Peeko houses over 100 brands, including Dr. Brown's, Cetaphil, and Mothercare, and has around 30,000 SKUs, up from 5,000-6,000 at launch. Revenue has grown nearly five times since early 2026, despite its limited geographic reach. The company competes with Ozi, which covers only Delhi NCR.
Beyond quick commerce, Peeko plans to become a parenting partner, experimenting with AI tools to guide parents in purchasing decisions. The broader Indian babycare market is projected to reach $9.72 Bn by 2031, growing at 11.78% CAGR. Quick commerce GMV is expected to hit $68 Bn by 2031, up from $8.3 Bn in 2026.
Indian Opinion Analysis
The babycare quick-commerce niche is small but growing fast, with Peeko and Ozi as the only dedicated players so far. Bengaluru parents, who make up Peeko's entire current market, will be the first test of whether the 'touch and feel' model can scale profitably. Quick commerce's brutal unit economics, Peeko must cover rent, rider wages, and inventory for three dark stores while adding three more, means the $7 Mn round is likely a bridge to proving per-store payback before a larger Series B. The next signal is whether Peeko covers the remaining 45% of Bengaluru pincodes and hits positive contribution margin per order before expanding to a second city early next year.
Source: inc42.com
This story was synthesised by AI from the source linked above. Methodology and corrections.
