The Tamil Nadu International Kite Festival will unveil a kite based on Poikkal Kuthirai, the traditional dummy horse dance, at its August 14 to 16 event. More than 200 giant kites will…
The Tamil Nadu International Kite Festival will unveil a kite based on Poikkal Kuthirai, the traditional dummy horse dance, at its August 14 to 16 event. More than 200 giant kites will feature in the aerial display, with participants from Thailand, Singapore, Malaysia, Indonesia and Vietnam, Tamil Nadu Tourism Director V.P. Jeyaseelan said.
Organised by the Tamil Nadu Tourism Department and Global Media Box, the festival will offer free public entry this year. Attendance has risen from about 5,000 visitors initially to more than 40,000. Organisers aim to attract international tourists, support coastal businesses and expand the festival eventually to more than 30 countries and 1,000 kites.
The grand tourism claims should not be confused with results. Neither a colourful kite nor free entry proves that visitors will stay longer or spend more in coastal towns. The festival’s growth from 5,000 to over 40,000 visitors is a useful start, but organisers should publish attendance, visitor-origin and local business data after the event. The real test is whether free entry produces repeat visitors and measurable income for nearby communities.
Source: thehindu.com
This story was synthesised by AI from the source linked above.