Now Reading: PowerUp Money lands $10 million from Flourish Ventures
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PowerUp Money lands $10 million from Flourish Ventures
The Story in Brief
Wealthtech startup PowerUp Money has raised $10 million (approx. Rs 95 crore) in a funding round led by Flourish Ventures, with participation from existing investors Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC. The Bengaluru-based company will use the capital to expand its AI-led wealth management offerings, scale its managed advisory service Infinite and develop personalised financial planning tools for Indian investors.
Founded in 2024 by Prateek Jindal, who also co-founded fintech firm Uni Cards, PowerUp claims over 1.5 million customers tracking mutual fund portfolios worth more than Rs 2.5 lakh crore on its platform. Its paid subscription PowerUp Elite has over 1 lakh members, and its managed advisory service Infinite has nearly Rs 500 crore in assets under management within nine months of launch. The round values PowerUp at $73 million, according to ET.
Indian Opinion Analysis
Both inc42 and ET report the same $10-million round and the same set of investors, making the coverage effectively uniform. inc42 leads with a claim of 15 lakh customers tracking over ₹2.5 lakh crore, while ET matches those figures and adds the valuation of $73 million and the founding year of 2024. The only meaningful difference is that inc42 presents the startup’s product expansion in greater detail, quoting the CEO on the AI-powered wealth manager, whereas ET cuts the CEO’s quote and foregrounds the industry context of rising SIP inflows. A balanced reader gets the core facts from either outlet, ET supplies the valuation that inc42 omits. Both leave open how quickly Elite Prime and Infinite will scale against traditional wealth managers, a question only time and asset-gathering numbers will settle.
Coverage: 2 sources, 2 neutral
Sources (2): inc42.com (neutral report), economictimes.indiatimes.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry. Methodology and corrections.
