Now Reading: Premalu removed from OTT ahead of Hindi remake release
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Premalu removed from OTT ahead of Hindi remake release
Malayalam romantic comedy 'Premalu' has been removed from JioHotstar, days before the theatrical release of its Hindi remake 'Prem Keetanu' on October 2. The film's sudden disappearance has sparked disappointment among fans, who took to social media to express frustration and demand its return to another platform.
The removal coincides with the promotional campaign for the Hindi version, leading to speculation of a connection. Directed by Apoorv Singh Karki, 'Prem Keetanu' stars Veer Pahariya, Aafiya Sayed and Aparshakti Khurana. There has been no official explanation from the streaming platform or the film's producers.
Indian Opinion Analysis
Removing the original from streaming before a remake's release is unusual in Indian cinema. Typically, studios keep originals accessible to build curiosity or drive comparisons. The decision suggests the producers want to avoid cannibalising the Hindi version's opening box office, especially since 'Premalu' remained popular with younger viewers on OTT. 'Prem Keetanu' releases in theatres on October 2, and its first weekend performance will signal whether the strategy worked.
Source: onmanorama.com
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