Now Reading: JioHotstar removes Premalu as Hindi remake nears, fans angry
-
01
JioHotstar removes Premalu as Hindi remake nears, fans angry
JioHotstar has taken down the 2024 Malayalam blockbuster Premalu from its platform, sparking widespread outrage on social media. The removal coincided with the release of the teaser for Prem Keetanu, the Hindi…
JioHotstar has taken down the 2024 Malayalam blockbuster Premalu from its platform, sparking widespread outrage on social media. The removal coincided with the release of the teaser for Prem Keetanu, the Hindi remake starring Veer Pahariya, Aparshakti Khurana and Aafiya Sayed, directed by Apoorv Singh Karki. Binged reports that fans accused the platform and producers of suppressing the original to clear the way for the remake, calling the tactic unfair to audience choice.
NDTV notes that the removal came months ahead of the remake's release, calling it a 'poor decision'. Viewers complained that Prem Keetanu appears generic and lacks the charm of Gireesh A.D.'s original. Neither JioHotstar nor the makers of Prem Keetanu have issued an official statement. The move follows a pattern of streaming platforms pulling original regional titles to protect new theatrical releases, Binged says, but the backlash may have hurt the remake's reception before its release.
Indian Opinion Analysis
Binged leads with the fan backlash and criticises the business strategy in detail, quoting multiple angry tweets and highlighting the tonal gap between original and remake. NDTV reports the fact of removal more neutrally, calling it a 'poor decision' in the headline but offering no additional context on the remake's reception. Neither outlet reports an official reason from JioHotstar or the producers. The measured read: the removal is confirmed, the audience anger is real, but without an official statement, the motive remains inferred. Watch for whether the platform restores Premalu before or after the remake's theatrical run.
Coverage: 2 sources, 1 government-critical, 1 neutral
Sources (2): binged.com (government critical), ndtv.com (neutral report)
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
