Reliance Brands to Launch Kim Kardashian’s SKIMS in India

The Story in Brief

Reliance Brands Ltd will bring Kim Kardashian and Jens Grede’s shapewear and lifestyle label SKIMS to India through an exclusive partnership. The rollout will begin with stores in Delhi and Mumbai, followed by expansion across cities and digital channels. Reliance Retail will operate the brand online and offline. Founded in 2019, SKIMS sells women’s underwear, shapewear and loungewear, and has expanded into menswear and sportswear. Its India entry will put it alongside domestic brands such as Underneat in a growing category. Inc42 reports that India’s shapewear market generated $101.5 million in 2025 and could reach $202.6 million by 2033.

The Indian Opinion

The easy story is that a celebrity name alone will win India’s shapewear market. That ignores the harder test: fit, comfort, pricing and whether products suit Indian customers. The opposite claim, that global branding cannot compete with local labels, is just as lazy. Reliance’s stores and digital reach may secure attention, but repeat purchases will decide whether SKIMS becomes a durable business. Watch sales beyond Delhi and Mumbai, along with the price gap against brands such as Underneat.

Source: inc42.com

This story was synthesised by AI from the source linked above.

Ask their opinion on this story

They have read this article, our coverage, and the web.

Rabindranath TagoreGandhiMuhammad Ali JinnahB. R. AmbedkarJawaharlal NehruVinayak Damodar SavarkarSubhas Chandra Bose

AI simulations of historical figures. Responses are generated from the historical record, not authentic statements.