Now Reading: SBI, HDFC, Axis Bank Turn Branch Staff Into Salespeople
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SBI, HDFC, Axis Bank Turn Branch Staff Into Salespeople
NDTV Profit reports that SBI is moving some branch staff towards sales and upselling as more banking migrates to digital channels. HDFC Bank and Axis Bank are also rethinking how they use…
The Story in Brief
NDTV Profit reports that SBI is moving some branch staff towards sales and upselling as more banking migrates to digital channels. HDFC Bank and Axis Bank are also rethinking how they use employee capacity and technology. The shift reflects a broader industry trend where physical branches focus less on routine transactions and more on selling products like loans and insurance.
The Indian Opinion
It is easy to cry foul about banks turning employees into commission agents. But digital banking has already halved footfalls in branches. The real test is not whether banks should redeploy staff, but whether they will invest in training and fair incentives. A sales target without proper support is a recipe for burnout. Watch how customer complaints shift in the next quarter: that number will tell us if this push hurts service.
Source: ndtvprofit.com
This story was synthesised by AI from the source linked above.
