Now Reading: Shein loses UK court battle against Temu over copyright breach
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Shein loses UK court battle against Temu over copyright breach
Fast-fashion retailer Shein has lost a UK court case against rival Temu, which it had accused of widespread copyright infringement. Shein alleged at trial earlier this year that Temu committed 'astonishing' levels…
The Story in Brief
Fast-fashion retailer Shein has lost a UK court case against rival Temu, which it had accused of widespread copyright infringement. Shein alleged at trial earlier this year that Temu committed 'astonishing' levels of copyright violation and used thousands of photographs from Shein's website without permission. The court ruled against Shein, though the specific reasoning of the judgment has not yet been detailed by either party.
The case adds to a worldwide legal feud between the two Chinese-founded online retailers. Temu, owned by Pinduoduo parent PDD Holdings, has separately sued Shein in the US for antitrust violations, alleging bullying of suppliers. The ruling could reset the boundaries of image copyright protection in fast fashion's cutthroat e-commerce space.
The Indian Opinion
This London ruling punctures a familiar narrative of the scrappy upstart Temu being the disrupter versus the established Shein. In fact, both are well-backed Chinese giants sparring over a business model that constantly flirts with intellectual property lines. The elephant in the courtroom: who owns a photo of a generic white T-shirt when both sell the same cheap knocks-off? Watch for which company wins the next round in America, where the stakes include supplier contracts and dominance of global fast fashion.
Source: ndtvprofit.com
This story was synthesised by AI from the source linked above.
