Now Reading: Shruti Haasan moves Bombay High Court against AI deepfakes of her
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Shruti Haasan moves Bombay High Court against AI deepfakes of her
Actor Shruti Haasan has filed a commercial suit in the Bombay High Court seeking protection of her personality and publicity rights, alleging her name, image and likeness have been used without permission…
Actor Shruti Haasan has filed a commercial suit in the Bombay High Court seeking protection of her personality and publicity rights, alleging her name, image and likeness have been used without permission in AI-generated and deepfake content, including videos falsely showing her in romantic relationships and sexually explicit material, as well as fake endorsements and unauthorised merchandise. The suit names Indian and international entities, celebrity booking and social media platforms including YouTube, Facebook, Instagram, X and Pinterest, and unidentified John Doe defendants.
Justice Abhay Ahuja granted Haasan permission to bring the suit despite part of the alleged conduct falling outside the court's usual territorial jurisdiction. The matter is due to be mentioned before Justice Madhav Jamdar for interim relief. Haasan has sought removal of the content, injunctions against further misuse, damages and an account of profits, arguing that her name carries significant commercial value built across Hindi, Tamil, Telugu and English cinema.
Indian Opinion Analysis
The court's order granting jurisdictional leave is a procedural step that allows the case to proceed, not a finding that any named platform or defendant created or is responsible for the alleged deepfakes. The specific allegations, including the deepfake videos and the unauthorised merchandise, are Haasan's claims at this stage and have not yet been tested. The next step in the case is what relief, if any, the court grants when the matter is mentioned for interim orders.
Source: BollywoodHungama
This brief was synthesised by AI from the source linked above.
