
Kerala's Supplyco has announced a range of special Onam gift kits and offers for the festive season, including an Atham kit priced at Rs 1,000 containing 21 items such as rice, edible…
Kerala's Supplyco has announced a range of special Onam gift kits and offers for the festive season, including an Atham kit priced at Rs 1,000 containing 21 items such as rice, edible oil, sugar and Sabari spices. Food and Civil Supplies Minister Anoop Jacob said the kits will be available at Supplyco outlets.
The Uthradam kit, with 25 items, will cost Rs 1,500, while the premium Thiruvonam kit of 30 items is priced at Rs 2,000. A Sabari Signature Kit with nine premium products is available for Rs 299. Supplyco will also offer gift cards worth Rs 500 and Rs 1,000, along with gift coupons, for customers to purchase products of their choice.
State-run Supplyco's Onam offers are a welcome relief for households hit by inflation, but the timing raises eyebrows, the announcement came before the state budget, suggesting a bid to distract from price rises. Instead of temporary gift cards, why not permanently lower margins on essentials? The real test: will these kits actually be cheaper than buying the same items separately from open market stores?
Source: english.mathrubhumi.com
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