FMCG growth outlook splits as costs rise and demand recovers
FMCG volume growth may slow to 4% as the West Asia war and a weak monsoon weigh on demand, Worldpanel said, according to NDTV Profit. Companies raised prices by about 2% to…
All posts tagged in shrinkflation
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FMCG majors signal price hikes, shrinkflation in September quarter
Britannia expects to add another 1.5-2 per cent in pricing through shrinkflation on its Rs 5 and Rs 10 biscuit packs in the September quarter, as sugar and palm oil prices stay…
Britannia to raise prices 1.5-2% via shrinkflation next quarter
Britannia Industries plans another 1.5-2% price increase next quarter, mainly through "shrinkflation" on its Rs 5 and Rs 10 packs. CEO Rakshit Hargave said on Friday that the price hikes in the…
