Now Reading: FMCG majors signal price hikes, shrinkflation in September quarter
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FMCG majors signal price hikes, shrinkflation in September quarter
FMCG majors signal price hikes, shrinkflation in September quarter
Britannia expects to add another 1.5-2 per cent in pricing through shrinkflation on its Rs 5 and Rs 10 biscuit packs in the September quarter, as sugar and palm oil prices stay…
The Story in Brief
Britannia expects to add another 1.5-2 per cent in pricing through shrinkflation on its Rs 5 and Rs 10 biscuit packs in the September quarter, as sugar and palm oil prices stay high. Hindustan Unilever (HUL) anticipates sequential inflation of 2-5 per cent across categories and will take calibrated pricing. Godrej Consumer Products (GCPL) may raise prices similarly, while Dabur India plans calibrated hikes to offset elevated input costs. All major FMCG firms remain optimistic about demand, citing resilient consumption and premiumisation trends.
The Indian Opinion
The talk of 'resilient demand' sits oddly with shrinkflation on basic packs like Rs 5 and Rs 10 biscuits. Companies are protecting margins, but consumers are paying more for less. The question is how long this can last before volume growth truly suffers. A clear test will come when the next quarter's volume data is released.
Sources (2): thehindubusinessline.com, timesnownews.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
