TVS Apache RTR 310 Black Diamond Edition launched at Rs 2.49 lakh

TVS Motor Company has launched the Apache RTR 310 Black Diamond Edition in India, priced at Rs 2.49 lakh (ex-showroom). The new edition is based on the top-spec variant and features an…

TVS Motor Company has launched the Apache RTR 310 Black Diamond Edition in India, priced at Rs 2.49 lakh (ex-showroom). The new edition is based on the top-spec variant and features an all-black finish with a new livery, but no mechanical changes.

TVS Apache RTR 310 Black Diamond Edition launched at Rs 2.49 lakh

The motorcycle retains the existing 312cc liquid-cooled single-cylinder engine that produces 35.6bhp and 28.7Nm, paired with a six-speed gearbox. The electronics package, including Dynamic Stability Control, cruise control, cornering ABS, cornering traction control, launch control, drag torque control and Keyless Ride, has also been carried over.

The Black Diamond Edition is part of TVS' festive-season refresh and is now available at dealerships across India.

Indian Opinion Analysis

TVS has used a limited-edition visual refresh to keep the Apache RTR 310 in the spotlight during the festive season without spending on R&D. The strategy mirrors similar moves by Bajaj and Hero MotoCorp, who have rolled out anniversary or special editions to drive showroom footfall. Buyers choosing this edition pay a small premium for the all-black finish and dedicated livery, but get no additional hardware. The real test will be whether the cosmetic update is enough to lift sales against rivals like the KTM 250 Duke and the Bajaj Dominar 400, which compete in the same price band. TVS will track bookings over the next two months to gauge demand.


Source: timesnownews.com

This brief was synthesised by AI from the source linked above.

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