
NHS Blood and Transplant has launched a 'One in a Million' campaign to add one million adults to the Organ Donor Register, after family consent rates dropped from 69 percent in 2020/21…
NHS Blood and Transplant has launched a 'One in a Million' campaign to add one million adults to the Organ Donor Register, after family consent rates dropped from 69 percent in 2020/21 to 57 percent in 2025/26. The UK transplant waiting list has reached a record 8,296 patients, including 241 children.
The campaign features the story of Menna Owen, an 18-year-old from Pontypridd who died after a seizure caused cardiac arrest. Her mother, Beth Owen, knew Menna's wish to donate all organs. Menna's heart and lungs were transplanted into two young patients, both doing well a year later. When a donor's decision is recorded, family support for donation is around 90 percent; without it, consent falls below 50 percent. Last year, 434 people died waiting for a transplant across the UK, including 16 in Wales.
The narrative around falling organ donation often blames selfishness, but the real culprit is a failure to talk. Family consent drops below 50 percent when wishes are unknown, yet rises to 90 percent when discussed. The 'One in a Million' campaign is smart, focus on registering and talking, not just shaming. A concrete test: will the UK reach 30 million registrations by 2027? Or will families keep letting silence override a loved one's last gift?
Source: timesofindia.indiatimes.com
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