
A 23-year-old Ukrainian model and influencer, Anna Malygon, rented a father figure while travelling alone in Japan and found the goodbye unexpectedly emotional. Her video documenting the experience has received over 5.3…
A 23-year-old Ukrainian model and influencer, Anna Malygon, rented a father figure while travelling alone in Japan and found the goodbye unexpectedly emotional. Her video documenting the experience has received over 5.3 million views on Instagram.

The 'rent-a-dad' service, part of Japan's regulated rental companion industry, hired an actor who treated her like a real daughter, ordering her ice cream, giving her a steam iron, and offering his jacket. Malygon, who grew up without a father, said she felt like a daughter for the first time and that saying goodbye was harder than expected.
Some may call this dystopian or a sign of a lonely society, but the service filled a real emotional gap for someone who needed it. Japan's rental family economy is not about replacing genuine bonds but offering temporary solace. The question is not whether money can buy happiness, but whether we are creating spaces for such honest, if transactional, human warmth. Will other societies follow Japan's lead?
Source: timesofindia.indiatimes.com
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