Now Reading: Urban Company ties up with luxury brands to boost beauty revenue
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Urban Company ties up with luxury brands to boost beauty revenue
Urban Company ties up with luxury brands to boost beauty revenue
Urban Company is partnering with luxury beauty brands including Forest Essentials, Casmara and Remy Laure to push higher-priced salon-at-home services. Its Salon Luxe tier now charges Rs 4,999-5,999 for Forest Essentials facials,…
Urban Company is partnering with luxury beauty brands including Forest Essentials, Casmara and Remy Laure to push higher-priced salon-at-home services. Its Salon Luxe tier now charges Rs 4,999-5,999 for Forest Essentials facials, compared to Rs 300-500 for basic services.
The Gurugram-based company said the premium focus helped drive a 29% rise in net transaction value from its core India consumer business to Rs 1,056 crore in the June quarter. Net transaction value per annual transacting user rose 7% to about Rs 1,293 year-on-year.
Competition is intensifying: new entrants Snabbit and NoBroker's Zivora offer services starting at Rs 49 and Rs 29 respectively. Urban Company is also running a mobility programme to give its female beauty professionals two-wheelers, targeting near-100% access to improve service quality.
Indian Opinion Analysis
Urban Company's pivot to luxury is a defensive move in a salon-at-home market where entry barriers are near zero. New players like Snabbit offer services at Rs 49, and NoBroker's Zivora undercuts on threading at Rs 29, compressing the low end. Meanwhile, offline salons remain the benchmark for experience, as retail analyst Satish Meena noted. The company's bet is that proprietary brand partnerships, particularly the Forest Essentials tie-up, can create a service moat others cannot easily copy. The next signal to watch is whether its net transaction value per user, now Rs 1,293, can sustain double-digit growth as the luxury menu expands beyond the current three-city pilot.
Source: livemint.com
This story was synthesised by AI from the source linked above.
