Now Reading: HUL-owned Minimalist turns profitable in FY26, revenue up 36%
-
01
HUL-owned Minimalist turns profitable in FY26, revenue up 36%
Hindustan Unilever-owned beauty brand Minimalist posted a net profit of Rs 25.9 crore in FY26, swinging from a loss of Rs 270.5 crore a year earlier. The previous year's loss included an…
Hindustan Unilever-owned beauty brand Minimalist posted a net profit of Rs 25.9 crore in FY26, swinging from a loss of Rs 270.5 crore a year earlier. The previous year's loss included an exceptional charge of Rs 283.8 crore, excluding that, Minimalist had made a profit of Rs 11.9 crore. Operating revenue rose 36.3% to Rs 690.2 crore from Rs 506.5 crore in FY25.
HUL acquired a 90.5% stake in Minimalist's parent, Uprising Science Pvt Ltd, in April 2025 for Rs 2,706.44 crore in an all-cash deal. The brand, founded in 2020 by Mohit Yadav and Rahul Yadav, sells skincare, haircare and bodycare products with a science-first positioning. HUL's annual report said Minimalist is expanding offline from 3,000 to 40,000 stores and unlocking synergies in media, manufacturing and procurement.
Indian Opinion Analysis
Minimalist's return to profit comes within a year of HUL's acquisition, validating the strategy of buying a fast-growing digital-first brand to offset slowing growth in traditional FMCG categories. The Rs 2,706 crore deal valued Uprising Science at roughly 4 times FY26 revenue, a premium that now looks justified by the brand's 36% topline jump and its plan to go from 3,000 to 40,000 retail outlets. For HUL, the bet is that Minimalist's masstige model can replicate the success of its own premium portfolio in a market where consumers are trading up. The next signal to watch is how much the offline ramp-up lifts revenue in FY27.
Source: inc42.com
This story was synthesised by AI from the source linked above.
