Now Reading: Uttar Pradesh to open new khadi stores, target youth and jobs
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Uttar Pradesh to open new khadi stores, target youth and jobs
The Uttar Pradesh government said on Sunday it will open new khadi outlets across the state to boost sales among youth and link khadi with employment. The move follows a meeting of…
The Uttar Pradesh government said on Sunday it will open new khadi outlets across the state to boost sales among youth and link khadi with employment. The move follows a meeting of the Khadi and Village Industries Minister, who directed the opening of stores in high-footfall areas after surveying sales centres, training institutes, and assets.
The government said it will increase the availability of khadi products in universities, technical institutions, medical colleges and public places, with special focus on branding and marketing. Officials also stressed the need to meet targets under the Chief Minister's Village Industries Employment Scheme and the Pandit Deendayal Village Industries Development Assistance Scheme within deadlines.
The Uttar Pradesh Khadi and Village Industries Board is also pushing to complete a common facilities centre in Kushinagar. The government said it will give extensive publicity to upcoming khadi exhibitions and festivals.
Indian Opinion Analysis
This push comes as the UP government tries to revive traditional industries that have lost ground to cheaper machine-made textiles. Khadi's main challenge has been perception: it is seen as outdated by younger buyers. Locating stores in universities and tech campuses is a direct attempt to change that image. The state's village industries schemes cover thousands of weavers and artisans, and loan disbursal has often lagged. The next indicator to watch is whether the budget utilisation for these schemes reaches 100% by the end of the financial year.
Source: thehindu.com
This story was synthesised by AI from the source linked above.
