Now Reading: Varun Dhawan fronts Fossil Machine X-1 watch collection at Rs 40,995
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Varun Dhawan fronts Fossil Machine X-1 watch collection at Rs 40,995
Varun Dhawan fronts Fossil Machine X-1 watch collection at Rs 40,995
Fossil has launched the Machine X-1, the latest iteration of its Machine collection, priced at Rs 40,995. The 42mm timepiece features a stainless steel case, a fully skeletonised black dial revealing a…
Fossil has launched the Machine X-1, the latest iteration of its Machine collection, priced at Rs 40,995. The 42mm timepiece features a stainless steel case, a fully skeletonised black dial revealing a Japanese automatic movement with 24 jewels and a 41-hour power reserve, and a black silicone strap. The collection is available in black, black and gold-tone, and blue variants.
Bollywood actor Varun Dhawan, brand ambassador for Fossil India, fronts the campaign. He said the watch embodies speed, precision and bold design, with exposed mechanics and racing-inspired details. The watch is inspired by racing culture and combines a bold presence with precision performance.
Indian Opinion Analysis
Fossil's Machine collection has been a core line for the brand, and this premium extension aims to compete in the Rs 40,000-plus segment dominated by Swiss and Japanese automatics. Indian consumers are increasingly buying mechanical watches above Rs 30,000, a trend helped by celebrity endorsements. The real test will be whether Dhawan's mass appeal can translate into retail traction in a niche price band. Watch for initial sell-through data in the next quarter.
Source: bollywoodhungama.com
This story was synthesised by AI from the source linked above.
