Tarun Tahiliani Designs Wedding-Ready Watches For Nebula By Titan

Tarun Tahiliani has launched a collaboration with Nebula by Titan to create a collection of luxury timepieces in 18k gold, blending Indian artistry with fine watchmaking. Titled Phool Chadar, the collection was…

Tarun Tahiliani has launched a collaboration with Nebula by Titan to create a collection of luxury timepieces in 18k gold, blending Indian artistry with fine watchmaking. Titled Phool Chadar, the collection was unveiled at an event in New Delhi.

Tarun Tahiliani Designs Wedding-Ready Watches For Nebula By Titan

The collection includes four unique creations for women, Gulistan, Kyaari, Kalli (in bracelet and leather strap), and Mandala, inspired by India's craft heritage. The Gulistan and Kyaari models are each limited to 40 pieces, with Gulistan priced at Rs 24 lakh and Kyaari at Rs 19,50,000. For men, there is the TT Signature Men's Leather Edition timepiece featuring Tahiliani's jaali motif on a mother-of-pearl dial.

Tahiliani said he agreed to design the watches at the suggestion of Revathi Kant, Chief Design Officer at Titan, adding that working on the project taught him to balance aesthetics with function, especially given rising gold prices. Kalpana Rangamani, Chief Sales and Marketing Officer at Titan, said Nebula wanted a partner to bring heritage and craftsmanship to life in a couture, wedding-ready way.

Indian Opinion Analysis

This collaboration marks the first time Tahiliani has applied his couture design language to watchmaking, moving beyond jewellery. The limited-edition pieces, priced at Rs 19.5 lakh and Rs 24 lakh, target the high-end wedding market where luxury watches are increasingly treated as heirloom accessories. With only 40 units each, scarcity could drive demand among collectors. The real test will be whether the fusion of fashion and horology finds enough buyers in India's niche luxury watch segment, where international brands still dominate.

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Source: freepressjournal.in

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