Now Reading: Varun Dhawan, Kriti Sanon star in Fossil Fall 2026 campaign
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Varun Dhawan, Kriti Sanon star in Fossil Fall 2026 campaign
Fossil has launched its Fall 2026 campaign featuring brand ambassadors Varun Dhawan and Kriti Sanon. The campaign film is set at an Athletics Club and centres on a friendly pickleball match between…
Fossil has launched its Fall 2026 campaign featuring brand ambassadors Varun Dhawan and Kriti Sanon. The campaign film is set at an Athletics Club and centres on a friendly pickleball match between the two actors, showcasing their playful rivalry and on-screen chemistry.
The campaign highlights two key timepieces from Fossil's latest Fall collection: the Everett Chronograph (FS6106) and the Everett Steel Watch (ES5491). The brand said the campaign is built around the theme 'Icons at Play', combining fashion with a sporting backdrop to position the watches as versatile accessories for both casual and polished looks.
Dhawan described the collection as expressing personal style with confidence, while Sanon said the campaign felt relatable and focused on enjoying the moment. The Everett collection takes centre stage in the seasonal communication.
Indian Opinion Analysis
Fossil's pickleball-themed campaign follows a growing trend of watch brands using lifestyle sports to reach younger Indian consumers. The Everett Chronograph, a two-tone stainless-steel piece, is priced in the Rs 15,000-20,000 range, competing directly with Titan and Timex in the accessible fashion-watch segment. By pairing Bollywood A-listers with an emerging sport, Fossil aims to position itself as youthful and modern. The campaign's success will hinge on whether the pickleball theme resonates beyond a niche audience and translates into store footfalls during the festive quarter.
Source: bollywoodhungama.com
This story was synthesised by AI from the source linked above.
