Now Reading: Vedanta Aluminium launches digital metal bazaar globally
-
01
Vedanta Aluminium launches digital metal bazaar globally
Vedanta Aluminium has expanded its digital metals marketplace, Vedanta Metal Bazaar (VMB), to customers in Asia, Europe, Africa and the Americas, the company announced on Tuesday. The platform, an online aluminium procurement…
The Story in Brief
Vedanta Aluminium has expanded its digital metals marketplace, Vedanta Metal Bazaar (VMB), to customers in Asia, Europe, Africa and the Americas, the company announced on Tuesday. The platform, an online aluminium procurement portal, is among the first Indian digital metal marketplaces to go global. In the 2025-26 fiscal year, it processed nearly $4.1 billion (over Rs 38,000 crore) in transactions and completed 23,000 orders. Over 550 Indian MSMEs currently use VMB alongside large manufacturers.
The 24×7 platform offers live LME-linked hedging, over 1,000 products, and real-time invoicing. Upcoming features include AI-driven customer support and one-click export documents. Rajesh Kumar, Vedanta Aluminium CEO, said the expansion strengthens commitments with international customers while reinforcing India's role in global trade. The launch webinar drew over 600 global participants.
The Indian Opinion
The 'India leads digital trade' drumbeat often ignores ground reality. For every Vedanta that digitises exports, many MSMEs still struggle with customs paperwork and FX risk. The $4.1 billion VMB turnover is a single company's figure, not an industry trend. The real test will be adoption: how many overseas SMEs, beyond the 600 webinar attendees, actually place repeat orders on an Indian platform that competes with LME terminals and Chinese B2B portals? Watch the monthly active international buyers for the answer.
Source: thehindubusinessline.com
This story was synthesised by AI from the source linked above.
