Virat Kohli’s one8 to open full collection for 18 hours on August 18

Virat Kohli's one8 brand will make its entire 180-product collection available on Myntra and one8.com for just 18 hours starting 12 pm on August 18. The limited-time launch marks 18 years since Kohli's India debut on August 18, 2008. The collection includes sneakers, apparel, accessories, performance footwear, training gear and lifestyle products.

Myntra's SVP Ritesh Mishra said the partnership celebrates Kohli's cricket journey and will use Myntra's scale to reach a wider audience. The 180 SKUs span footwear, clothing and accessories for men and women, covering performance, training and everyday activewear. The Seam XVIII range, co-created by Kohli, returns after its first launch sold out in seven minutes.

One8 Brand Director Prashant Kohli said the brand was built on Kohli's consistency and excellence since his debut, which inspired millions. He added that one8 deliberately keeps products limited, making August 18 an appropriate day to release the full collection. The flash sale aims to deepen one8's presence in India's growing sportswear market.