
Younger Japanese voters are taking a greater interest in politics as social-media-savvy politicians and new parties reach them online. Turnout among 18- and 19-year-olds rose from 35% in 2022 to 45% in…
Younger Japanese voters are taking a greater interest in politics as social-media-savvy politicians and new parties reach them online. Turnout among 18- and 19-year-olds rose from 35% in 2022 to 45% in last year’s upper-house election, while participation among voters in their 20s and 30s increased by more than 10 percentage points. The trend continued in February’s lower-house election, though overall turnout remains close to 50% and stands at about 30% among people in their 20s.
YouTube, TikTok and meme-driven campaigning have helped figures such as former mayor Ishimaru Shinji and parties including the Democratic Party for the People, Sanseito and Team Mirai gain attention. The shift has made politics more competitive, but also gives provocative anti-immigrant messages a wider audience. Young voters are not uniformly moving right. Many favour socially progressive views while taking pragmatic positions on defence and nuclear power.
Calling this a youth revolt, or dismissing it as idol-style fandom, would both be lazy. Online politics can widen participation, but it can also reward outrage, misinformation and simple slogans. The key test is whether new voters keep turning out after the novelty fades and whether parties can convert viral reach into clear policies on wages, security and energy. Japan’s next elections should show whether the higher turnout is durable.
Source: livemint.com
This story was synthesised by AI from the source linked above.