Now Reading: Zendaya wears Fecal Matter at premiere, brand goes viral
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Zendaya wears Fecal Matter at premiere, brand goes viral
Zendaya turned heads at the New York premiere of 'Odyssey' in an angelic feathered white gown by Matières Fécales, French for 'fecal matter'. Her stylist Law Roach confirmed the name when asked…
The Story in Brief
Zendaya turned heads at the New York premiere of 'Odyssey' in an angelic feathered white gown by Matières Fécales, French for 'fecal matter'. Her stylist Law Roach confirmed the name when asked about the look. The Paris-based fashion house, founded in Montreal by Steven Raj Bhaskaran and Hannah Rose Dalton, has seen its profile surge in recent months.
The designers say the name critiques the wasteful side of fashion. Their label is now worn by Lady Gaga, Kylie Jenner and Demi Moore. Dover Street Market began supporting them in 2024. They debuted on the official Paris Fashion Week calendar last year and showed a collection this March titled 'The One Percent' featuring dollar-bill eye masks.
The Indian Opinion
The shock name is doing its job: getting attention. But the story behind it, two designers from Montreal building a brand on subverting beauty norms, is being buried under the tabloid headline. What matters more than the label is whether the clothes can sell beyond the red carpet. Watch if Dover Street Market renews its backing next season, that will tell us if art fashion has real legs or is just a one-season gimmick.
Source: brandequity.economictimes.indiatimes.com
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