Now Reading: Airtel drops Rs 299 plan; rivals may raise prepaid tariffs
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Airtel drops Rs 299 plan; rivals may raise prepaid tariffs
Airtel has discontinued its Rs 299 prepaid plan, a move that analysts at Centrum say may prompt rivals Vodafone Idea and Jio to follow suit. The brokerage's Pandey told NDTV Profit that…
The Story in Brief
Airtel has discontinued its Rs 299 prepaid plan, a move that analysts at Centrum say may prompt rivals Vodafone Idea and Jio to follow suit. The brokerage's Pandey told NDTV Profit that all three telecom operators are under pressure to boost average revenue per user and could realign their prepaid portfolios in response. The Rs 299 plan was one of Airtel's popular entry-level recharge options. With 5G rollout costs mounting, telcos are expected to push subscribers toward higher-value packs in coming months.
The Indian Opinion
This tariff tweak by Airtel is being cast as a signal for an industry-wide price hike. But the arithmetic is simple: all three telcos need higher average revenue per user to recover 5G investment. The real test is whether Jio and Vodafone Idea actually match Airtel's move, or whether this is just Airtel testing the water alone. Watch the next prepaid reload cycle for the answer.
Sources (2): ndtvprofit.com, ndtvprofit.com (2)
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
