Amazon Warns AI Scams Threaten India’s First-Time Online Shoppers

The Story in Brief

Amazon says India’s first-time online shoppers, especially in tier-2 and tier-3 cities, face greater risks from AI-enabled fraud because awareness of digital scams remains limited. Rohan Oommen, Amazon’s global trust and safety chief, told The Times of India that generative AI is helping criminals create fake identities, forged documents and synthetic reviews.

Amazon is using artificial intelligence, including systems that conduct continuous audits, alongside behavioural data to identify abusive sellers. Its latest global report says the company removed nearly 300 million fake reviews, took down about 70,000 phishing websites and acted against around 14,000 scam-linked phone numbers last year. Oommen said phone fraud is harder to stop because attribution is difficult.

The Indian Opinion

Claims that AI alone is causing India’s fraud problem miss the larger weakness: many new users still lack basic online safety awareness. But platform claims of protection should not become a substitute for clear warnings, quick grievance handling and accountability when customers lose money. Amazon’s global takedown figures show scale, not success in India. The useful test is whether reported scams fall and victims get timely redress.

Source: ciso.economictimes.indiatimes.com

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