Now Reading: Fake Digital Brands Are Becoming a Customer Security Threat
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Fake Digital Brands Are Becoming a Customer Security Threat
Digital fraud increasingly targets customer trust through fake websites, social media accounts, mobile apps and marketplace listings, rather than an organisation’s own systems, according to the Economic Times article. Victims often blame…
The Story in Brief
Digital fraud increasingly targets customer trust through fake websites, social media accounts, mobile apps and marketplace listings, rather than an organisation’s own systems, according to the Economic Times article. Victims often blame the trusted brand, even when its infrastructure was not breached.
Check Point Research’s Q2 2026 report found that Microsoft, LinkedIn, Google, Apple and Amazon together accounted for more than half of global brand phishing activity. Seqrite Labs reported a more than 300% rise in brand impersonation attacks in India between 2024 and 2025. Generative AI is making fake websites, messages, audio and multilingual campaigns faster and cheaper to produce.
The Indian Opinion
The lazy story is that cyber fraud is mainly a problem of weak passwords or careless customers. Another one is that a company is safe if its own servers remain untouched. Both miss the damage caused by convincing impersonation outside the corporate network. Still, citing vendor reports is not the same as measuring every scam in India. Companies should publish takedown times and customer-loss data. Will those figures fall as monitoring expands?
Source: ciso.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
